???????? EAT ?? ????? ???? ??????? ??????? ??? ?? ???? ???? ???? ???? ????? ???? ????? ????? ???? ??????? ???? ????? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??????? ?? ?? ????? ?? ???? ?????? ??????? ?????? ???????. ???? ?? ??????? ?? ???????? EAT ??????? ?? ????? ?? ?? ??? ???